In our latest project with M&S, we make their Denim SOS Style Guide interactive. We all know that shopping for jeans is a real task, but as the stylists talk through various different styles and new ways to wear denim, the viewer can click on the products and be presented with information about that kind of jean along with a few product options to choose from.
This has meant the brand can show more than just the product that appears in the video. By providing a large pop up they can feature more of the denim that they sell. In the case of this video, we believe it’s key to offer the viewer more than just one pair of jeans, per style of jean.
We hope everyone enjoys shopping from the video and getting their new denim pieces for the season ahead. You can find it HERE. Let us know what you think of it, as well as our previous two collaborations with M&S. You can find us on Twitter @smartzer or email us info@smartzer.com.