Smartzer technology was used at Vodafone London Fashion Weekend to create shoppable wishlist videos that were displayed on large touch screens at the event. Smartzer technology was applied to THE OUTNET.COM trend catwalk show, as well as Emma Shipley and Muubaa fashion films. Visitors were able to use the touch screen immediately after the catwalk show to build a personal ‘Edit’ list of their most coveted pieces and then email this to themselves. The email included product details for later reference or a ‘Buy Now’ button directing the customer seamlessly to the relevant product page on THE OUTNET.COM website. The goal of the project was to showcase THE OUTNET.COM’s innovative approach to retail, to increase brand awareness through a fun and engaging way, and encourage newsletter signups from guests at Vodafone London Fashion Weekend.