Thursday, November 19, 2015


Our latest venture has involved us working with the iconic British fashion brand, Barbour, on their collaboration with Land Rover & Range Rover. In the sleek and stylish video, you can see the luxury products specifically designed for this premium collection, and with the customised green tags you can now click and shop the products too. This project was also our first time applying the technology to the same video, but across 4 different websites - UK, US, DE and EU. Doing this meant that consumers is these 4 countries could all see the same video and click the same products, but the information was provided in their language, and the product links went to that webpage in their country. Another new feature was the competition page we added at the end of the video. Barbour are giving their customers the chance to win £1000 to spend on their favourite pieces from the collection, which we personally think is a great touch. Why not check out the video for yourself on the Barbour website.